E-Commerce Start Up

About Project

We partnered up with a coffee industry expert to help launch an e-commerce coffee brand dedicated to healthcare heroes.

Live Project
Category
All The Works
Client
Clinical Coffee
Release
April 2020

E-Commerce Coffee Shop

In 2020, we sat down with a coffee industry expert to discuss his vision for an upcoming e-commerce coffee shop dedicated to giving back to healthcare workers by donating 10% of all sales to non-profit organizations supporting the healthcare industry.

After looking a bit deeper into the e-commerce coffee market, we decided we were game for this project and began working to design a strong e-commerce coffee brand from the ground up.

Phase #1: Target Audience Research

Our first task was learning more about the market we would be operating in and gaining insights on our target audience. We utilized a series of different online platforms and surveys to not only gauge interest, but also learn about the behaviors, demographics, psychographic profiles, and spending patterns of the audience we planned to target.

Phase #2: Branding & Identity

Once we had a substantial amount of information from a wide-range of Healthcare professionals we were then able to transform an idea into a well designed brand by establishing a logo, typography, photography, graphics, brand story, and then creating guidelines to ensure we don't stray away from the Clinical Coffee identity.

Clinical Coffee
Created For Healthcare Heroes Everywhere

Product Designs

Brand Story

Phase #3: Website Development

Our goal was to provide Clinical Coffee with a fully responsive e-commerce website that focuses on the user experience while featuring all standard pages, search engine optimization (SEO), an active blog, and a multitude of third-party integrations to help the e-commerce shop function effectively (shipping tools, data tracking tools, email marketing, automations, etc.). After a few rough drafts and direction changes, we ultimately landed on this design to serve as the final website for Clinical Coffee.

Product Page

FAQ Page

Future Phases: Social Media Management, Blog Post Creation, Digital Advertising, & Influencer Marketing

As we get closer to the official launch of Clinical Coffee, Flipped Car Marketing will begin working on other aspects of the e-commerce shop and we'll make sure to update this post after the launch!

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